Brock & Company Inc., a longstanding family business that has been around for more than 85 years, provides food services for corporations and schools. As part of Brock’s focus on health and wellness, Elwell creates branded concepts and a comprehensive marketing and promotional program for 40 corporate employee cafes; these are refreshed twice a year. It includes point of sale signage, brochures, educational materials, posters and flyers that make it easy for employees to select healthy choices. The “Boost” branded promotion was developed to highlight the benefits of “superfoods” which are also incorporated into menu items. The latest branded concept called “Freshpicks” is a retail-inspired station concept with high customer appeal! It offers multiple salad ingredients for customers to select in order to create their own customized entrée salads never exceeding 550 calories.
digital • branding • print
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